Welcome Back from the Holidays
It’s January 6, 2025—time to refocus and drive results after a (hopefully!) high-occupancy holiday period. Even though your hotels stayed open and your staff worked tirelessly, now is when hotel owners after holiday break need to review performance, celebrate team achievements, and get ready for the next quarter.
For those juggling multiple properties, these steps become even more crucial. Use them to align all hotels in your portfolio and set each one up for sustained success in 2025.
1. Engage Your Team: Post-Holiday Debrief & Celebrations
Why It Matters: Your team carried the torch throughout the holiday rush. Recognizing their efforts now fosters loyalty and sets a positive tone.
- Host Multi-Property Debriefs
Bring together general managers and department heads—virtually or on-site—to share wins, challenges, and lessons learned. - Celebrate the Holiday Heroes
Acknowledge star employees who went above and beyond, whether by handling peak check-in times or offering top-notch guest service. - Share Best Practices
If one property excelled in upselling rooms or managing housekeeping schedules, replicate that across the portfolio.
2. Analyze Holiday Metrics for Each Hotel
Why It Matters: A detailed look at holiday performance helps hotel owners after holiday break identify standout properties and pinpoint areas for improvement.
- Occupancy & RevPAR
Compare occupancy, average daily rate (ADR), and revenue per available room (RevPAR) to last year’s holiday season. Look for trends that inform your pricing strategies. - Guest Reviews & Feedback
Gather comments from OTAs, social media, and internal surveys. Recurring guest praise or complaints may indicate where operational fixes are needed. - Leverage Inn-Flow’s Analytics
Use Inn-Flow for a consolidated view of performance across properties, making it easier to spot success stories or problem areas.
3. Refresh Marketing & Sales for the New Year
Why It Matters: A fresh marketing approach keeps your hotels top-of-mind long after the holiday rush subsides.
- Launch Winter & Q1 Campaigns
Promote special winter getaways, team-building retreats, or seasonal packages. Align these offers across all properties for a unified message. - Revisit Prior Campaigns
Pinpoint what worked last year—like social media ads or direct email outreach—and amplify those strategies. - Stay Informed
Check Hospitality Net for current trends that can shape your marketing plans.
4. Plan and Allocate Your Q1 Budget
Why It Matters: Proper budgeting at the start of the year ensures every property gets the resources it needs to excel.
- Set Clear Financial Goals
Work with finance and local GMs to define revenue and profit targets. Even hotels in the same region can face differing market conditions. - Prioritize High-Impact Investments
Upgrade your lobby, add new technologies, or refine your F&B offerings—focus on areas that bolster guest satisfaction and ROI. - Centralize Accounting
Inn-Flow’s accounting tools let you streamline budgeting and forecasting, eliminating guesswork for hotel owners after holiday break managing multiple properties.
5. Conduct a Full Property Health Check
Why It Matters: A thorough check-up prevents small issues from snowballing into costly repairs during the busy season.
- Routine Maintenance
Inspect HVAC systems, plumbing, and essential equipment across all your properties, tackling minor repairs before they become emergencies. - Security & Safety
Confirm security cameras, key card systems, and emergency plans are up to date. Consistency fosters trust among guests, especially for multi-property owners. - Schedule Renovations
Plan major overhauls during slower periods to minimize guest disruption and keep each property running smoothly.
A Successful Start to 2025 for Hotel Owners After Holiday Break
By reconnecting with your team, analyzing holiday metrics, refreshing your marketing, wisely allocating budgets, and verifying property upkeep, hotel owners after holiday break can ensure a prosperous year ahead. A unified, data-driven approach keeps each of your properties on the same path toward higher profits and better guest experiences.
Remember: Inn-Flow is your trusted partner for integrated solutions—accounting, labor management, and analytics—to simplify operations and help you make informed decisions across your entire portfolio.
